VK (ex-Mail.ru Group) — multiple consumer products

VK (ex-Mail.ru Group) — multiple consumer products

Worked within a 40-person design team on consumer products used by millions: Mail.ru, VK Education, Paradigm Design System, and brand initiatives.

Worked within a 40-person design team on consumer products used by millions: Mail.ru, VK Education, Paradigm Design System, and brand initiatives.

Worked within a 40-person design team on consumer products used by millions: Mail.ru, VK Education, Paradigm Design System, and brand initiatives.

Industry
Consumer tech

Design Deliverables
Product UI, design system contribution, landing pages, brand campaigns

Period

2019-2021

Team

VK Group · 40+ designers

Mail.ru Superapp

Contributed to the visual refresh of Mail.ru Email, a leading email platform in the Russian-speaking market with millions of users. Established the foundation for a scalable email template design system.

Paradigm Design System

Contributed to Paradigm — VK Group's design system, one of the first large-scale design systems in the Russian tech
ecosystem. Credited in official acknowledgements for visual language strategy for communications and email
template foundation.

VK Education

Worked on the landing page redesign — role-based navigation (students / school / applicants), card system, content
architecture.
4

International Day Against Cyberbullying

Designed the campaign landing for VK's social initiative — multi-section site with manifest, statistics, immersive
AR-spectacle, and partner network.